Suppose that you are part of a virtual team and must persuade other team members on an important matter (such as switching suppliers or altering the project deadline). Assuming that you cannot visit these people in person, what can you do to maximize your persuasiveness?

The answer to this question relates to the topic of media richness, because persuasion depends on higher media rich communication media. The textbook notes that spoken communication, particularly face-to-face interaction, is more persuasive than e-mails, web sites, and other forms of written communication. If people cannot interact in person, they should attempt face-to-face through video conferencing. Audio conferences have somewhat lower media richness again, but may be persuasive to the extent that voice intonation communication emotionality and more complex information. Students might note that logical explanations assist persuasion, so an online video conference might be followed by written communication.

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